In Sept 2010, Roger Waters (ahem, Pink Floyd) is going to be launching a new tour for The Wall - it's the 30th anniversary. In addition to revising the look / graphics of the tour, Roger has recast the meaning of the tour to revolve around an anti-war message. I started working with Roger and his team (via the esteemed Sean Evans who's developing the revised graphics for the tour) to take the new political messaging into digital, social and guerilla media. I worked with him and his team to use the publicity around the tour to get people to talk about the concepts - good or bad. We launched a new site (rogerwaters.com), developed and curated a new facebook page, and took part of the tour budget to develop a guerrilla media campaign just about the political message.