Voodoo
 | The Voodoo Music Experience is a 2-day festival that takes place each October in New Orleans, LA. We (Counts Media) created a mobile content experience that allowed fans to start interacting with bands like Red Hot Chili Peppers and Duran Duran months before the festival it actually started. The program also provided information about the band line-up before it was available anywhere else, then gave users the ability to sign friends up, too. The mobile and web programs let users enter to win custom content from their favorite bands before and during the live event – say, a sailing trip with Simon LeBon. Or Flea’s sock (ha ha). |
