Integrated campaign + content for web, mobile and broadcast (w/ Local Theory). The goal for year two of our integrated content campaign for Nokia was to present their Nseries line as the ultimate creative tools to a global audience.

Our campaign was made up of a lot of moving parts working together. We challenged young creatives from all over the world to create 60-second viral videos shot with the Nokia N95 in two days at the Cannes Lions festival. Film crews captured the action with another batch of N95s. We wound up with over a hundred videos, which we seeded to targeted web audiences all over the world. A global audience voted online for their favorite teams, and we spun all the content into a TV show for MTV International.

One other cool piece: We modified 50 N95s with custom-attached Holga, wide-angle and fisheye lenses. Jaded advertising creatives could check them out in exchange for shooting to something from our brief (that we then used as b-roll for our TV show). We knew it was successful when they kept trying to steal the phones… we had to take credit card numbers to make sure we got them back.